PUMA and Creative Director June Ambrose released their first co-branded collaboration, “Keeping Score” on January 26, 2023. The collection is a celebration of Ambrose's career and impact within hip-hop and fashion, exploring the idea of reflection, and encouraging women to keep score of their wins.

First Look –
Model: 3x Olympian and Bronze medelist, Jodie Alicia @jodiealicia

Second Look –
Models: Zainab Okeowo @zainab.okeowo & Ry @rythemermaid

Third Look –
Model: Maya Nichole @realmayanichole